YUMI Beauty is first and foremost a family business. Laurence Loiselot has been the founder and CEO of the YUMI Group since 1989. With the support of her family, she has built an empire in the beauty industry. Quality, innovation and passion are the pillars of her success.
Over the past four years, the YUMI Group has doubled its workforce, which now numbers 50 employees. YUMI‘s motto is to reveal the natural beauty of each client, guaranteeing effective products and services with spectacular results before and after.
YUMI stands out for its comprehensive offer, comprising eleven innovative and high-performance skin care lines. The brand favors “Made in France” and uses high quality ingredients with a high natural content. passed down from generation to generation.
YUMI‘s customer service and kogistics are second to none
The YUMI Group‘s success is based on several pillars: the French quality of its products and the passion passed down from generation to generation. YUMI Beauty anticipates the future of aesthetics by offering innovations to beauty professionals.
The key is to stay at the forefront of technology and offer new treatments, while building customer loyalty through guaranteed results. Working with YUMI means benefiting from support, quality products, personalized training and exceptional customer service. The company favors “Made in France” and product transparency. Attention to detail and customer service are paramount.


Our laboratory is strategically located in the South of France, which is also home to Grasse, the world capital of perfume. Expert in the formulation of hair and face care products, and specialized in the formulation of natural products, our laboratory responds to tailor-made projects developed according to our specific requirements.
Our commitment to quality is reinforced by our ISO-compliant Good Manufacturing Practices (GMP). Furthermore, our factory is COSMOS ORGANIC / NATURAL certified, with annual audits in line with COSMOS standards, responding to the growing demand for environmentally-friendly products.
All our formulas undergo the necessary tests in accordance with current regulations, and we also check the container-content compatibility of our products. Our needs are at the heart of every decision. The formulation of each cosmetic product is the core of a project, crucial to meeting strict European regulatory standards. We understand the importance of bringing innovative products to market while maintaining quality.
This optimization stage determines not only the intrinsic quality of our products but also the image of our brand.